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Showing posts with label making it all work. Show all posts
Showing posts with label making it all work. Show all posts

The Introvert's Guide to Networking for Your Business

I spend a lot of time on this blog talking about how to market your business using online tools - be it your web site, email, social media presence, or search engine optimization. You've been working on all channels to bring in customers, get those sales, and meet your goals.

From Flickr user Kevin Shorter.
But who is taking care of you while all of this is going on? What's keeping you from eating breakfast, lunch, and dinner at your desk? Where are you getting new ideas, and with whom are you sharing them?

Yes, painful as it can be, you need to network!

You need some people to keep you sane, keep you inspired, and keep you on your toes.

I know how hard this can be - I am super-introverted myself. Large groups of new people exhaust me, but I promised myself that this year I would do more in-person networking anyhow.

I found out something really important when I began this exercise - if I have a small group of people where I can connect with each person authentically, my shyness disappears, and I'm able to offer value, and get something valuable from my networking experiences.

So how am I doing this? One thing at a time...

1) I looked at networks to which I already belong. I offered to plan some events for a book club I belong to through meetup.com. This seems like a pretty safe way to get to know the people in my club a bit better.

2) I'm keeping in touch with some old coworkers with monthly dinners to keep up on how people are doing personally, and professionally.

3) I'm meeting new people in my field on Twitter and LinkedIn, and I recently had dinner with one of them, which was lovely. Through that dinner, I've been invited to a lunch next month, which will be a slightly bigger, though still manageable gathering.

4) I am NOT attending large network events at bars that have 300 people at them. I know I won't get the value I need out of those experiences. They're designed for extroverts and I'm sure extroverted people have a great time at them.

5) I know myself and I use that knowledge to find the right networking moves for me. I know I'm best meeting people a few at a time, when I can really engage with each one of them. In this way, I can widen my circle gradually, but authentically. These new connections have given me great input, ideas, and inspiration.

What are your networking moves? I'd love to meet you so let's connect!


The State of the Union Address - "America is Back"

According to Obama, the State of our Union is "getting stronger."

It's always interesting to hear what the President has to say in the State of the Union address during an election year. As both an employee and a business owner (and a taxpayer, and a homeowner), I was looking forward to hearing what the President had to say about the economy.

If you watched the speech on whitehouse.gov, you could see an enhanced broadcast with charts and graphs to support Obama's talking points. I thought this was a great addition to the speech - the visuals really did put numbers behind the words.

The preview text of the State of the Union speech is here, from Huffington Post.

Here's some of what the President said on business and the economy:


On jobs: Obama says we should turn the unemployment system into a re-employment system that helps train people to get back to work with new skills, with critical involvement by community colleges and less confusing program structure. Other promises on innovation and jobs - immigration reform, the Dream Act, equal pay for equal work, and funding for research, American-made clean energy and biofuel powered fighter jets. He also proposed a Veterans' Jobs Corps to put Veterans back to civilian work after military service.



Obama's Blueprint For an Economy Built to Last is based on returning manufacturing jobs that have been shipped to American cities, where US employees are more productive than foreign workers. Obama wants to know what you can do to create jobs here in America. He's encouraging the rich to see a shared responsibility for the future of the country - rather than rewards for right now.

Stop businesses who ship jobs overseas: Obama wants to use tax incentives to bring jobs back here, and deny companies any tax incentive to move jobs away. American manufacturers should get big tax incentives for manufacturing here - help financing plants and hiring workers. He also wants to ship more US-manufactured products overseas.


On taxes: Warren Buffet's secretary, Debbie Bosanek, who pays a higher tax rate her boss, was seated with Michelle Obama. The President has promised to "level the playing field" on taxes, renewing the payroll tax cut and taxing people making a million dollars or more annually up to 30%. Can he do this without the support of Congress?


On mortgages and banking: "Living Wills" for banks in case they should fail, and a chance for homeowners who wouldn't qualify for current mortgage programs to refinance at historically low rates, with banks picking up some of the costs. "It’s time to apply the same rules from top to bottom: No bailouts, no handouts, and no copouts."

The new Unit on Mortgage Origination and Securitization Abuse to investigate the abuses that contributed to the financial collapse. Let's hope this one has some teeth - usually recommendations by these kinds of commissions are voluntary for banks and other bad actors.


Visions: A future with innovation and  manufacturing, where responsibility is rewarded and we are innovators in education with dependable long-term prosperity, where everyone gets a fair shot and does their fair share. Obama states these are American values.

Remembrances: Post WWII prosperity, which wouldn't have been possible without strong manufacturing and the huge GI Bill - an enormous government investment in helping veterans prosper. Obama wants to party like it's 1944.


The only problem with all of this: Obama kept saying "Send me a bill" for all of these policies. What are the chances of Congress doing that? If you want Congress to pass any of these bills, click here to locate your Member of Congress and contact them.

My forecast: I sure hope some of this can happen - better mortgages, more manufacturing jobs, equal pay, a ban on insider trading by Members of Congress, consolidated bureaucracy - all of this would help. Not sure how much we'll see before the 2012 elections, though.

Some Holiday Thoughts for 2011

From Flickr User ThisParticularGreg.
The week before Christmas is always so hectic, whether you celebrate the holiday or not.

People running around, getting ready to be away from work and school next week, and getting all that last minute baking and shopping done.

I'm not going to give you any new marketing advice this week - though if you have any super last-minute promotions, now's the time - but encourage you to take a minute to remember why you're in business in the first place.

What's the most important thing about your business?

The people.

Your employees, partners, vendors, clients and customers. 

You might have an A-1 business plan, the latest technology, and a super-cool product, but it won't make a difference if you don't honor, respect, and connect with the people in your working life.

Take some time today to say thanks - to your customers for buying, to your vendors and clients for doing business, and to your employees and partners for their support. Without recognition and positive energy, your best customers and employees will be seeking greener pastures. Your vendors perform better when they know you appreciate what they do.

I also want to thank you for reading this blog and for doing business with me. Without your support, feedback, and wonderful projects, I wouldn't be here. I hope that you and yours enjoy a warm, wonderful holiday season this year as a wonderful prelude to a successful 2012.

Time to Set Your Business Goals for 2012

So your holiday season is cooking along - you got through Black Friday, Cyber Monday, Green Monday, and hopefully you're all signed up for Free Shipping Friday, which is coming right up on December 16th.
Martini. Flickr user Adrian Hoffmann.

Take a little time out of the hustle and bustle to think about some key priorities for 2012. These may include:
Maximizing. Make a new years resolution to explore the potential on top of a new channel, like mobile or social. If you're already there, then maybe it's time to look at your PR or advertising in a new way.
Organizing. How do you organize your web content, photos, videos, enewsletters, and other assets? Are they managed in a way that makes them easy to find and allows for easy re-use? If not, it may be time to revisit your content management systems.
Motivating. Your salespeople (whether you have one or one thousand) need inspiration to keep on moving. Take another look at your incentive program. Are the incentives attainable? Are rewards frequent enough (monthly or quarterly) to keep people motivated? Is everyone participating? If the answer to these questions is "no" then revamp your program and see your sales rise as a result. People are not robots - they need to be incentivized, recognized, and rewarded to perform.
Networking. It's hard to get out there when we're so busy. If you're not a regular networker, challenge yourself to meet some new people this year. If you're not active on LinkedIn, set a goal of joining a group and participating regularly this year. If you're already there, challenge yourself to get to at least one live event in the first three months of 2012. If you're actively networked but your employees aren't, help them get started - new contacts benefit everyone in your organization.

What do you want to accomplish in 2012 and how will you get there? Please share.
Need help putting together your plan for success? Let me know.

News this Week: Black Friday, Cyber Monday, Niche Social Networks

What should you be paying attention to this week?

Don't forget about some of those smaller, niche social networks, like Instagram, Pinterest, Foodspotting, and one of my favorites, Ravelry, which is for knitters. (Mashable)


Holiday cheer from Flickr user John-Morgan.
Your takeaway: Think about applications for these carefully. It can be time and energy-consuming to put yourself on yet another social network, but if you can make one of these work for you, you'll have far less competition on something like Pinterest than, say, Facebook.

Black Friday 2011 has been judged a success, with the National Retail Federation estimating sales up $11.5 billion over 2008 sales and up $7.5 billion over last year. Retailers really pulled out all the stops this year - some even opening on Thanksgiving itself to boost sales. Many (though unfortunately not all) consumers had a better year in 2011 than 2010 - paying off debt and saving more, leading to more spending this year.

Cyber Monday 2011 was also bigger than ever, a 33% jump over last year, with social media and mobile (especially tablet) use contributing to the numbers in more significant ways. Customers looked for recommendations, shared deals, and did their comparison shopping, and ended up spending more than expected.

Your takeaway: I hope your Thanksgiving strategies boosted your business this year too, but there are still plenty of people who aren't going to be able to give their families the holiday they wish they could without a little help. Enough people had a better year this year to boost holiday retail sales, but there are still millions of people out of work who could use a boost. If you have means, consider giving a little more to your favorite charity this year.

How's Your Week Going So Far?

It's been a big week so far...

According to the National Retail Federation, 226 million shoppers spent $52.5 billion on Black Friday, an average of $398 per person. This is up 14 million shoppers, $7.5 billion overall, and $33 per shopper compared to last year. The stock market has been feeling optimistic all week.

From Flickr user storebukkebruse.
So far, the word on Cyber Monday is positive, too, with Multichannel Merchant reporting a 33% increase in sales over 2010 numbers. Average order value was also up - about $5 over last year to $198.  See this article for other important points - like the mobile device/tablet factor, and the effect of social media on shopping.

So, is it time to celebrate yet?

Sure, but you're not done yet, unless you're 100% sold out of merchandise and you've surpassed all of your annual goals. Sometimes early good news means bad news later - we won't really know how the 2011 holiday season is really doing until the after-Christmas sales are over.

Still, this seems like an auspicious beginning to me - customers are feeling more optimistic than last year,  merchants are offering lots of deals and options, and people may have a bit more cash for gifts, having paid down record amounts of consumer debt over the past few years.

What's next?

Keep going - your customers are still looking for gift ideas, new packages, and great deals. Shopping may slacken a bit later this week, but it will swell again the week of December 11th as shipping deadlines loom with major retailers. Make sure you're staying in touch with customers who've bought once - if they've had a good experience buying Mom's gift from you, they may come back things to give Dad, Sis, or Aunt May.

How's your week going? Drop me a line and let me know.

What's Getting in Your Way?

Is there something getting in your way? Something keeping you from moving to the next stage of the game? If you're having trouble moving forward right now, today is a good day for a little business therapy.

Tito may be keeping me from full combo score on my dance game.


Some things to think about...

1) On what issue exactly are you having trouble moving forward? Creating a budget for next year? Completing your marketing plan? Putting together a press package? Identify where you're getting stuck.

2) Do you have too many goals? Just as it's probably not a good idea for a person to try to lose 30 pounds, get a new job, and learn a foreign language all at the same time, you might not want to try a creating a formal forecasting process, 5-year business plan, and a first-time press package all in the same 30-day period. Figure out which goal is the most important to get to first, and work on that. Sometimes giving certain projects a little rest can be immensely helpful. You'll come back later with fresh perspective and renewed energy.

3) Do you need help? Remember that it's OK to ask for help. This is where your network becomes a huge resource. Ask folks in businesses like yours (and different) how they are dealing with the issues you've been having. This is a great way to get some creative solutions, and make deeper connections.

What's holding you up? I'm here to listen, so drop me a line.

Related Posts

How LinkedIn Can Help You Build Your Business

Setting Your Goals



Creating Your Branding Statements

So, last week we talked about building your brand and what you need to do to create meaning and strength behind your brand.  I asked you three questions:

Boxer puppy. Flickr  user MythicSeabass.
1) What do you do?


2) How are you different than the competition?


3) What do you stand for?

Now let's go through a branding exercise - we'll answer these questions for a sample brand.

Imagine that you own a small, local pet-sitting service, called Pets n' Friends. So...

1) What do you do? 

Pets n' Friends offers dog walking and pet sitting services for local pet owners and their pets.

So far, so good...

2) How are you different than the competition?

We really care about your best animal friends. Our qualified pet sitters and dog walkers are not only specially trained, bonded, and insured, they are genuine animal lovers. Our pet people love spending time with your pets - interacting with them, snuggling them, walking them, and playing with them. We offer great value, with weekly, monthly, and annual packages tailored right to your pets' needs.

Great job! And finally...

3) What do you stand for?

At Pets n' Friends, we feel like your best animal friends deserve the best quality of care, even when you can't be there. We believe that pets that have lots of caring people around are the happiest and healthiest, so we've designed a full suite of programs for play, exercise, and companionship.

Well, there you go. How would you describe your brand?

Need help? Let me know.

Building Your Brand

Brand. From Flickr user DentalBen.
What's your brand?

Your company name? Sure.

Your main product? OK.

Your visual identity - your logo and colors? All right.

That's a start.

But the strongest brands mean something. The strongest brands stand for something.

Now it's time for you to decide what your brand stands for.

Here's a simple exercise to get you started - ask yourself these questions:

1) What do you do? This is the core of your brand. Do you make clothes for children, sell organic produce, provide computer repair service, help people plan vacations?

2) How are you different than the competition? This is your value proposition. Are those children's clothes more affordable? Is the produce locally grown? Is the computer service guaranteed? Are the vacations more luxurious? These key differentiators help you articulate the value you offer to your customers.

3) What do you stand for? The very best brands are memorable because they stand for something larger - something bigger than a product or service. Do you believe that great children's clothes help kids stay more active and learn more? Do you believe that locally-grown organic produce is the key to our health and our economy? Do you believe that businesses are hurt by poor IT service? Or do you believe that travel can be a transformative experience that causes people to change the world?

Attempt to answer these questions, and you'll be closer to understanding how to strengthen your brand. These answers should be reflected in all of your communications - from your in-store merchandising to your catalogs, to your web site, PR, and social media.

You'll notice that I didn't say a word here about your logo, colors, or company name. While these things can make a difference to your business, the real difference is defining what stands behind them.

Need help articulating your brand? Drop me a line.

Confident Consumers and Consumer Confidence

The Consumer Confidence Index®, which had improved a bit in July to 59.2, was down sharply at the end of August, to a worrying 44.5 - a 14.7 point drop.

Pensive piggy bank. Photo: Flickr user Bradipo.
How does consumer confidence affect your business?

Consumers are feeling pinched by gas prices, which remain fairly high, and poor job prospects, which aren't getting any better. Consumers surveyed felt that the short term outlook wasn't improving, and this means they are going to be holding off on purchases.

Couple this with the fact that negative customer reviews now mean more than ever, and you've got a recipe for slow sales.

So what do you do?

It's up to you to make your customers feel more confident - enough to buy from you for the first time, or to buy again. There are a couple of things you should consider here.

1) What's your guarantee? Do you have a 100% satisfaction guarantee? Customers want to know that you'll stand behind your product.

2) What's your return policy? If people change their minds, is it easy and quick to send it back?

3) How are you dealing with any negative reviews and problems? If you're not addressing these issues, and letting people know you are, people will be looking for a brand that's more reliable.

4) Like Mom said, don't you catch more flies with honey? Now is a great time to thank your customers for sticking with you during this difficult time, and to offer them incentive to shop with you again.

What about you? How are you sticking it out in these days? Drop me a line or leave a note in the comments section.

Related Posts

Dealing with Uncertainty

Four Ways to Keep Your Head Up in Tough Times

Your Role in Job Creation

The US Bureau of Labor Statistics reported a 9.1% unemployment rate in July, 2011, not good news. In some areas of the country, that rate is 20% or more. Don't forget that this rate is calculated using only people who are currently looking for work - people who have given up looking or dropped out of the workforce entirely aren't included. Neither are people who have part-time work but would prefer to work full time. So the true unemployment rate could be far higher.

Photo: Flickr user SahajaMeditation.
So what's your role in job creation? What can you and I do to help?

1) If you're able to, hire someone. Even part-time. Even 1099. Even just for one project. Every bit helps.

2) If you really, really can't hire anyone to work for you, think about things you used to hire other businesses to do, that you've started doing yourself for the past few years. Can you farm out some graphic design, accounting work, marketing, or PR to help another business? Again, every bit helps.

3) If your clients are other businesses, how can you provide even better service than you've been providing? If you help your clients grow, then they can do their part in job creation, too.

What about you? What are you doing to help create jobs, even as the economy stays challenging?

Dealing with Uncertainty

With all of the uncertainty and volatility in markets across the world right now, it's really hard to forecast or predict what's next. Looking at last year's pattern just won't cut it. It's hard to plan a big sale or predict results when constant change is the new norm. So what can you do? Here's a few pointers:

DJIA Results from August 9, 2011. From Yahoo! Finance.
1) Plan for disaster, but keep going. Schedule that grand opening. Have a sale. Send out some e-mails. Write that press release. Update your blog. Do a Facebook promotion. But understand that something as big as the debt ceiling debacle (and the super-fun it's caused) can happen anytime. Just because stuff happens, doesn't mean you stop doing business.

2) Redeploy underutilized assets. That's a fancy way of saying that if you have an eblast that no one read because all of your customers were paying attention to the shenanigans on Capitol Hill, tweak it a bit and send it out again. It'll save you time and design costs, and the message may take the second time around.

3) Be flexible and play out the what-ifs. What if your next sales event is hijacked by world events? Always have a Plan B. The best marketing plan is a flexible one. Be ready to reschedule, retrench, reboot, and restart. Think more carefully than usual when you order inventory and supplies. Don't order anything that can't be sold more than one way or any supplies that can't be repurposed.

4) Keep your head up. If you can get through now (and you got through the last thing), you can get through the next thing. Being resilient is key to survival. You can do it!

How are you getting through this crazy time? Please comment on this post.

Related posts:

Creating Your Marketing Plan
Four Ways to Keep Your Head Up in Tough Times

Don't Make Fun of Your Customers

A letter from a little girl who decided to run away because her parents were teasing her is taking Facebook by storm. The writers at Cafemom have wisely pointed out that we have to be careful when we make fun of our kids - they are sensitive and things that seem trivial to us can be big deals to them. Maybe it's time to give our kids a bit of a  break.

Hug a customer today, but only if they want to.
Photo: Kevin Dooley, from Flickr
How about you stop making fun of your customers too?

What, you say? I love my customers!

It's time to look in the mirror, and ask some hard questions.

When a customer has trouble using your product, do you assume that they are doing it wrong?

Do you secretly think that some (or most) of your customers are stupid?

Do you secretly (or maybe not so secretly) think that your customers can't take care of themselves in basic ways?

Do you think that people are a bit silly to pay your prices?

When someone has a problem with your email marketing content, do you offer to take them off the list, rather than discuss the issue?

Do you think you don't owe your customers an answer as to why you price the way you do, why your terms and conditions are the way they are, or why they receive so much marketing material?

If your answer to any of these questions is yes, let's re-evaluate your relationship with your customers.

Your customers are your lifeblood. They're the reason you exist. Without them,  you'd be broke and your staff would have to find other jobs.

So stop making fun of your customers. Respect them, take good care of them, and respond to their questions graciously, no matter how silly they might seem.

How are you showing your customers some respect these days? Please comment on this post.

Setting Your Goals

If you're reading this blog, it's probably because you want some pointers on using marketing to build your business. But sometimes it's good to take a step back and look at the bigger picture.

Today, give some thought to why you're really in business and what you really want.


What was your original goal?
If you can't remember, now is a great time to write down your goals so you can refer back to them later. It's amazing how our goals slide over time and how easy it is to forget what it was we really set out to do in the first place.


Undergoing metamorphosis. Photo: Vincent Teeuwen via Flickr.
Did you want to help people?
Is helping people what you expected it to be? How much time do you spend helping and how much do you spend doing other things? If you are burnt out with compassion fatigue, think about investing in yourself for a change- by taking a class, upgrading your computer, or hiring some help.

Did you want to make a lot of money?
Is bringing home the bacon filling your spiritual bank account, too? Think about things you want to do besides making lots of money and set some additional goals.

Did you want to be in charge of your own time?
The promise of freedom attracts many people to freelancing and independent businesses. But if your work has taken over your life, it's time to take control back from your customers and clients.

Did you want to do what you love for a living?
Is turning your hobby into your living all you wanted? Are you still enjoying your work or do you feel overwhelmed? Think about ways you can make more time to be creative and spend less time on administrative and financial matters.

How does all of this connect to your other life goals?
Whether it's spending more time with your kids, enjoying your retirement, or going back to school, it's important to make sure your business goals and life goals don't get lost in the shuffle of your daily life.

How do you make sure you focus on what's important? Please share in the comments. One of my goals this year is to spend more time interacting with readers like you.

Refocusing on Your Customer

Busy Beephoto © 2008 Buck | more info (via: Wylio)
Things are getting hectic these days, right? You're researching mobile apps, testing new channels, and preparing for the holiday selling season. With so much going on, it's easy to forget who's most important to your business - your customer.

Take some time out of your busy day today to think about your customer...

  • Who are your primary customer groups? Recent retirees, new parents, high school students?
  • Why do they come to you?
  • What problems do you solve for them?
  • What drives their loyalty?
  • What else can you offer them?
Have you been letting them slip away? Now's a great time to remind them you're here for them and why they decided to do business with you in the first place. Say hello, ask how they're doing, ask how you can help. Make today Customer Day.

Need help? Let me know - I can help!

Related
Don't Rickroll Your Customers - Offer Better Service
A Tale of Two Credit Cards - Why Customer Service is Marketing, Too

Four Ways to Keep Your Head Up in Tough Times

This recession has been hard on almost everyone. The US economic recovery is taking far longer than even the experts predicted.

So your sales targets were raised this year because people thought things were going to get better. Your numbers may be up, but they aren't where they need to be. Your employees are demoralized, and some of your best folks feel like failures and are close to giving up.

What can you do?
Life in the Slow Lanephoto © 2009 Nancy | more info (via: Wylio)


Here's a few ways to help everyone (yourself included) feel some hope for the future.

1) Celebrate the small victories. Was this week better than this week last year? Did you renegotiate a contract to lower costs? Did your team implement some new service offerings that are raising your customer satisfaction scores? Recognize every improvement publicly and thank all those who participated.

2) Create rewards and incentives. Big bonuses are a thing of the past at most companies. If you want to reward your employees but can't spend any cash, consider that free days off, flexible hours, and handwritten, personal thank-you notes all work wonders to boost morale.

3) Keep working on career pathing. It's true that most employers aren't providing promotions right now. But that doesn't mean you stop mentoring your team and stop helping them grow. Wherever possible, make sure your team is learning new skills, staying up to date on industry trends and technology, and that they are exposed to important vendors, customers, and your own company executives. Your employees won't give up on you if you haven't given up on them.

4) The two words you can say to your staff that mean the most are "Thank You." Be sincere and specific, and encourage your team to thank each other as well.

Marketing morale need a boost? I can help.

It's Monday. Three Ways to Drive Sales Today

It's Monday morning. You're still waiting for that coffee to kick in.

Meanwhile, you're reviewing last week's sales. And they're not where they need to be.

What can you do?
Coffee at my secret morning coffee placephoto © 2006 Pete Barr-Watson | more info (via: Wylio)

1. Beef up your customer loyalty program. 
What are you doing to thank your most loyal customers? Are there any sales you have going on right now that they might want to know about? Make sure that 1) you're thanking them, and 2) you're asking for a sale.

2. Push your most profitable product.
Which one of your products has the best margin right now? Shouldn't you be selling more of it? Put it in your stores' front windows, advertise it front and center on your web site, and promote it on your social media channels. The more you sell, the more efficiently you're making money.

3. Try a new channel.
Today is the day it's finally time to stop procrastinating and start your Facebook page. You can let fans know about your latest specials, events and promotions, and new products.

So, what are you waiting for?

Make Monday work for you. Need help? Ask me how.

Seven Ways to Beat the Creative Block

It's hard to get up every day and be 100% creative.

Sometimes I get up and I'm just not inspired. Here's what I do when I'm all out of great ideas.

1) Check my Twitter account. This is where I connect to other people who do what I do, so I can see what they are thinking about today. It's also a great source of overall news and interesting ideas.

2) Login to LinkedIn and see what my connections are doing. Is anyone working on anything interesting? Did anyone post anything thought-provoking in one of my groups? The answer to this is almost always yes.

*inspiration*photo © 2008 Cornelia Kopp | more info (via: Wylio)
3) LinkedIn has also recently launched a feature called LinkedIn Today, which displays headlines based on your chosen news sources and what's being shared by the most people. This is another great way to find out what people find relevant right now.

4) Checking google trends tells me what the most popular google searches are right now. While this usually just confirms for me that I'm way behind on my pop culture, it can be a great way to find out what's top of mind out there.

5) Sometimes I visit Wikipedia's main page. Wikipedia will tell you what happened on this day in history (which is always of interest), provide the latest news, and showcase a few other interesting things I didn't know.

6) It's usually worthwhile to take a 10-minute break to watch a TED talk. Some of the most inspiring people around are on TED and there's always the opportunity to learn something new.

7) If I'm still not inspired, maybe today's not a day for creative work. Maybe it's time to take a break and do something else. It really can help to just give myself permission not to be creative today. I can work on many other things - accounting, reporting, customer service, or other project work. Sometimes getting organized is all I need to get unblocked.

How do you cope when you feel blocked? I'd love to hear your thoughts.

Don't Rickroll Your Audience - Try this Instead

For those of you who haven't had the pleasure, getting rickrolled means that you've clicked on a link to content that interests you, only to get Rick Astley's "Never Gonna Give You Up" video.

Why am I talking about this now? Rickrolling is so 2008.

Because thousands of businesses rickroll potential customers every day.

How?

Rick Astley.
Flickr user chinnian
1.  Say you really need to move some polka-dot sweaters this week, so you advertise a great deal on them. Unfortunately, you send users to your home page, where the sweaters aren't promoted. Users have to use your menus to get to apparel, then women's, then sweaters, then polka-dot. Congratulations, you've just annoyed the crap out of your customers, and most have given up.

Don't rickroll - link directly to your deal!

2. Say you've just discovered that your product, baby powder, repels ants like nothing you've ever seen. So you do some promotions targeted to people interested in beating their ant problem. Unfortunately, you send these folks to your regular baby powder page, which is all about beating diaper rash. Is this the same stuff that makes ants go away? Your customers don't know. They leave empty-handed, feeling confused.

Don't rickroll - match your audience to your content with tailored landing pages.

3. Say you've created a great new diet solution. You place an online ad that says "Avoid these five foods, and lose weight today!" Lots of people click on this ad, but these five dastardly foods are nowhere to be seen. Instead, there's a video of indeterminate length (Are the five foods in there? Do I have time to watch this now?) and a exhortation to join your paid diet plan web site.

Don't rickroll - provide the content you've promised and people will want more.

Need help matching your deals, your content, and your audience? Let me know.

How Do You Stay Focused on What You Really Do?

If you’re like a lot of business owners, you spend way too much of your time on answering e-mail, finances, purchasing, logistics, human resources, marketing, your web site, and, and, and...


But what do you REALLY do for a living? If you’re like some of my friends…


Timephoto © 2010 Robbert van der Steeg | more info (via: Wylio)

…You’re a bass player in a local band.


…You’ve written a book about leadership.

…You’re helping a talented musician with an international following get fans in his home country.


…You’re bringing the TLC back to dog grooming services with a personal touch.


…You’re a mommy blogger and seller of children’s books.

…You run an active, vibrant dance studio.

…You’re an expert consultant for government contractors.


…You run a successful landscaping business.


...You help other businesses grow.


Sometimes it’s easy to forget what we really do when we get so bogged down with all the other things that go along with our livelihoods.


The challenge is staying focused on our core expertise without getting bogged down by all the details.


How do you stay on top of things while still doing the fun part?


For me, my e-mail box is the tiger to tame. I’m also reluctant to work on my finances.

So what do I do?

I set aside time every day just to simply read and answer e-mail. Most of my research resources are in there (my RSS feeds, LinkedIn group updates, news, etc.) so this is definitely time well spent.

I also set a regular appointment with myself to catch up on my financial records, pay bills, and send invoices. 


How do make time for your core work?

I hope you'll share your thoughts in the comments.


Find that you’re spending too much time on say, marketing, and not enough on what you really do?

I can help. Drop me a line.