|DJIA Results from August 9, 2011. From Yahoo! Finance.|
2) Redeploy underutilized assets. That's a fancy way of saying that if you have an eblast that no one read because all of your customers were paying attention to the shenanigans on Capitol Hill, tweak it a bit and send it out again. It'll save you time and design costs, and the message may take the second time around.
3) Be flexible and play out the what-ifs. What if your next sales event is hijacked by world events? Always have a Plan B. The best marketing plan is a flexible one. Be ready to reschedule, retrench, reboot, and restart. Think more carefully than usual when you order inventory and supplies. Don't order anything that can't be sold more than one way or any supplies that can't be repurposed.
4) Keep your head up. If you can get through now (and you got through the last thing), you can get through the next thing. Being resilient is key to survival. You can do it!
How are you getting through this crazy time? Please comment on this post.
Creating Your Marketing Plan
Four Ways to Keep Your Head Up in Tough Times