You've got a Facebook page, a blog, a twitter account, and a web site. You send out emails, do press releases when you can find the time, and you made a New Years' resolution to update your direct mail program and get on top of your SEO.
But how are you connecting all of these things?
photo © 2005 Francis Bijl | more info (via: Wylio)
Does your SEO support your press releases and your new product launches? Is your twitter feed engaging customers about the same deals you're promoting on your email newsletter? How do you keep everything straight?
This is where a basic marketing plan can help you get organized about how you invest your marketing time and money. First, list all of your marketing channels. Channels are ways of engaging with your audience. Channels include things like direct mail, PR, advertising, web site, email, Facebook, etc.
I like to map out each week with related promotions for clients. That way, if we take the time to update the web site, videos, and in-store merchandising, our press releases, advertising, and social marketing all support those investments. Since we know what we'll be promoting in a strong, multi-channel way, it's also easier to forecast what will be selling best each week.
Too many channels? I can help.
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