On Building Trust

One of the most important things your potential (and current) customers need to do is trust your business. After all, if they don't trust you, why would they buy from you? Why would they recommend you to others? Why would they follow you via social media?

Photo: Flickr user Sahaja Meditation.
Here's how to build that trust:

Mean what you say and say what you mean. Keep your promises.

Be available. Answer phone calls, emails, and posts on twitter, Facebook, and Google+ promptly. If your company is reviewed on other sites like TripAdvisor or Yelp, keep track of reviews and reply appropriately.

Stand for quality. Provide a quality product and resolve complaints quickly and fairly.

Appreciate what you've got. When customers publicly thank you for the great work you do, acknowledge it.

In short, treat your customers the way you want to be treated. The best way to build trust is by simply being trustworthy.

Related posts:

Refocusing on Your Customer
Don't Rickroll Your Customers - Offer Better Service
A Tale of Two Customers - Why Customer Service is Marketing Too

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