Marketing News Roundup - July 22, 2011

What should you be paying attention to this week?

Most business executives now aware that social marketing is important, but have failed to create cogent social media strategies as part of overall marketing plans. (eMarketer)

Your takeaway? Do you have a social media strategy that supports the rest of your marketing plan? Social media can be time-intensive, so make sure that time is being used wisely.

Photo: Copyright John Rawlinson, Flickr

Fake Apple store in southwestern China best ripoff store ever, and just around the corner from, you guessed it, two more fake Apple stores. (NPR)

Your takeaway? Now's a great time to set up google alerts and other social media monitoring so you can see how your brand is faring online (and detect any fakes).

Time to take another look at coworking. Coworking offices are set up so that independent professionals have space to work and share ideas. The city of Santa Cruz is using it to help local talent find work. (Fastcompany)

Your takeaway? Why does the best talent for you to hire have to live somewhere in your geographic area and arrive in your office at the same time each day? Maybe it's time to think more creatively about getting the best people for your marketing team.

Have a great weekend, and thanks for reading!

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