Why You Should Start Caring More About Tablet Users


The tablet is truly disruptive technology that is again changing how we consume information and how we buy. Experts predict that there will be almost 55 million tablet users by the end of 2012, most of them on the iPad.

It's time to ask yourself more about how tablet use affects your business.

Here's three basic points for consideration: 

Who are tablet users? Tablet users are more likely than the general public to be college educated, high-income, employed full time, and have a median age of 30 to 49. Many have become dedicated tablet users, abandoning other devices, like phones and laptops, to do their surfing on their tablets. They are also brand loyal, preferring to get their content from trusted providers and people/businesses they know.

How does your web site look on a tablet? If you don't have one, get one, borrow a few of the different models from friends, or just go to your local big box store and say you're interested in a tablet and check them out.

How are people using their tablets? The best way to understand the tablet experience is to have the tablet experience yourself. Borrow, or if you're able to, buy one. Tablets are much easier to carry around than a laptop, with an ease of use and speed that's much better than many mobile phones. The large screens make for better browsing and easy social networking - people can get at mobile apps, web pages, games, videos, and other experiences with speed and ease.

So, what's your takeaway? What does this mean for you?

When you're thinking about mobile customers - customers on the go who might want to buy from you - increasingly you'll need to consider tablet users.

So make sure you're addressing the needs of mobile customers in all of your campaigns - be local, social, and accommodating, and consider your app strategy carefully.

Other trends for 2012? 

Business News Daily has some interesting trend predictions, including gesture recognition (it's not going to stop at Kinect gaming technology), universal shopping experiences (across mobile, web, and in-store), mobile learning, and increased franchising.

What are you up to this year? Drop me a line and let me know.

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