A Neat Idea for Leveraging Your Facebook Fan Base

Facebook is good for a lot of things, but one of my favorite things about it is that it makes your birthday really, really fun. Even people who rarely use Facebook visit their pages on their birthdays - after all, who doesn't want to check out birthday greetings from friends around the world?

Facebook birthday ad
You can use this natural inclination for birthday greetings to help your business. Did you know that you can target Facebook ads to people with a birthday in the next week? This is a time when people are already checking their Facebook pages to see all the postings from their friends, so make the most of it.

When you're creating your ad, at  "Choose Your Audience," next to "Broad Categories," pick "Events," and then "Has a birthday in less than 1 week."

Target ads to Facebook users with Birthdays

At this point, you're positioned to deliver some very targeted, relevant ads. You can deliver special offers with a message acknowledging your customers' special event.

Messages like: 

  • Happy Birthday! Get yourself a little something nice this year. Click for your 10% birthday discount.
  • It’s your birthday. We have a present for you – 10% off for your special day!
  • Happy Birthday! Click to learn more about your special birthday deals.
As you can see, these ads reach your audience in a meaningful way. I'd encourage anyone to test a birthday offer on Facebook against any other ads. The results may surprise you.

How are you using customer data to deliver more engaging, relevant offers? Please share.

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