When you're creating your ad, at "Choose Your Audience," next to "Broad Categories," pick "Events," and then "Has a birthday in less than 1 week."
At this point, you're positioned to deliver some very targeted, relevant ads. You can deliver special offers with a message acknowledging your customers' special event.
- Happy Birthday! Get yourself a little something nice this year. Click for your 10% birthday discount.
- It’s your birthday. We have a present for you – 10% off for your special day!
- Happy Birthday! Click to learn more about your special birthday deals.
How are you using customer data to deliver more engaging, relevant offers? Please share.
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