|Facebook. Photo: Flickr user Max-B|
First, make it relevant.
Your fans want to know about your sales, specials, and upcoming events.
Second, make it engaging.
You can't spend all your time on Facebook selling - you'll turn people off. Try quizzes, contests, and questions to get people talking. Make sure you're checking back regularly to respond appropriately.
Third, make it trackable.
Use tools like Facebook Insights and Hootsuite to monitor your Facebook reach and engagement. You'll be able to see what kinds of posts generate the most comments, likes, and shares.
What are you doing on Facebook to make your presence known? Please share in the comments.
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