Using Facebook to Drive Traffic to Your Store

Like most retailers, you've got a Facebook page. You put one up because you felt like you couldn't afford not to have one, and you were right.

Facebook. Photo: Flickr user Max-B
But having a Facebook presence is only the beginning. The Facebook page itself won't bring people into your store - you've got to turn it up a notch to really drive that traffic. What should you do to your page?

First, make it relevant.

Your fans want to know about your sales, specials, and upcoming events.

Second, make it engaging.

You can't spend all your time on Facebook selling - you'll turn people off. Try quizzes, contests, and questions to get people talking. Make sure you're checking back regularly to respond appropriately.

Third, make it trackable.

Use tools like Facebook Insights and Hootsuite to monitor your Facebook reach and engagement. You'll be able to see what kinds of posts generate the most comments, likes, and shares.

What are you doing on Facebook to make your presence known? Please share in the comments.

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  1. Well thanks for sharing this posts especially the point where it mentions towards end some platforms to monitor your presence on facebook .

    Came across an interesting url thought about sharing it

  2. @urvin - thanks for the comment. Social media is a huge demand generation tool and can be a key way for businesses to locate qualified leads. Lots of interesting whitepapers on that site - thanks for sharing.