News this Week: Yelp, Google, Cyber Monday

What should you be paying attention to this week?

Yelp users in Corvallis, OR have their own logo.
First, online review site Yelp has filed for an IPO in hopes of raising about $100 million. Yelp generates income from local advertising, and though it made $58.4 million from January - September of this year, it still isn't profitable. (Mashable)

What's Next: Watch for news from analysts who are looking at the volatile and competitive marketplace, and where Yelp fits in with brands like Groupon, LivingSocial, and Angie's List. Will be interesting to see where this one goes.

Google Checkout is over, replaced by Google Wallet. Wallet's ease of use means that consumers are adopting it at a far faster rate than they ever used Google Checkout. (Search Engine Land)

Your takeaway: It's always a good idea to make sure that consumers can buy from you using as many options as possible. You don't want to miss sales because you're not available.

Cyber Monday is the biggest online shopping day of the year, and it's 10 days away. If you're not 100% solid on what you're doing to drive customers to your brand, here's a procrastinators guide to Cyber Monday.

Don't mess this up: If you think you can sit this one out, don't. Last year, consumers spent more than $1 billion on the Monday after Thanksgiving.

Need help with holiday strategy and business planning? Let me know

Have a great weekend, and thanks for reading.

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