Last Minute Thanksgiving Preparations

And I don't mean the cranberry sauce.

From Flickr user Christina Rutz.

Your biggest sales days of the year are most likely in the next week - Black Friday, Super Saturday and Sunday, and Cyber Monday will be some of your biggest days this year. While you still have a minute to breathe, let's make sure you're ready. Have you....

1) Checked and double checked your email promotions? You may be sending them already. In any case, do one more check to make sure the links work, everything's spelled correctly, and your prices are right.

2) Done your keyword research? Thanksgiving sales are search intensive, so it's a good idea to make sure your metadata is in place. A little SEO now can generate a lot of sales this week.

3) Gotten your IT in order? Make sure your web server has extra capacity set up, and that you have an emergency contact in place - someone who is available over the weekend if your servers go down.

4) Pumped up your customer service staff? Do you have enough people working in your stores, answering your phones, dealing with your web chat, and answering emails? You risk losing orders (and next year's customers) by not being 100% responsive.

5) Lined up your logistics? Is your warehouse ready to ship a higher volume of orders than usual? Do you have enough stock of all of your sale items? Have you set up the infrastructure to support all of your package deals?


Sounds like you're all set and ready to go! Have a prosperous holiday season!


How's your busy season? Drop me a line and let me know.

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