News This Week: Women, Siri, Real Time

What should you be paying attention to this week?

The world's women are now responsible for more of the world's economy than men, controlling $20 trillion in yearly consumer spending in 2009, a figure that will continue to rise in the next five years. (Harvard Business Review)

Your takeaway: Don't ignore your female customers, but don't patronize them either. It's not about "making it pink" - women don't  need pink web sites or pink merchandise to embrace your brand. We need quality products, easy access to reviews and other product data, and a way to talk to our friends about it.

To the women's only train cars in India. Photo: Flickr user Zoonabar.

The iPhone 4S's new digital assistant, Siri, is down. According to this article, Apple was unable to be reached for comment. (Business Insider)

Your takeaway: Bugs happen, seemingly no  matter how much you test. Don't ignore them and get them resolved as quickly as you can. Communicate progress via all possible channels and make it right. Customers become more loyal when you prove that you stand behind what you do.

Google Analytics Real Time tells you what's happening on your site right now, and is now available to people with the new version of the Analytics software. (Google)

Your takeaway: Real Time can be really useful to determine the immediate impact of social media posts - on your blog, Facebook, Twitter, or on other networks. Even more useful, you'll be able to see when  your social media stops working - how long does a Facebook post last, or a Tweet?


Have a good weekend, and thanks for reading!

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