News This Week: Target, Twitter, Jobs

What should you be paying attention to this week?

Sold-out Missoni suitcase. Image: Target.

The price of success: Target's Missoni sales event generated more traffic than on Black Friday, and more traffic than its site could handle, locking out desperate Frugalistas for hours. (Consumerist)

Your takeaway: Do you know how much traffic your site can really handle? What's your backup plan? Do you need to expand your bandwidth? Now's a good time to investigate your limits, just in case.

Because knowing is half the battle: In an appeal to businesses, Twitter launches a new analytics tool. The new Twitter Web Analytics will help users understand how their web properties are shared across twitter, how much traffic twitter drives to their sites, and measure usage of the Tweet Button application.  (Social Media Today)

Your takeaway: According to this study, Twitter influences more purchases than Facebook, so this is great information to have all in one place. At the moment, the new tool is only available to a small group, but be sure and give it a whirl once it's available to everyone in a few weeks.

The word of the day is "job": Last week, I wrote about the American Jobs Act, which President Obama debuted in a speech on September 8th. This week, Congressional Republicans have drawn a line in the sand about taxes (they don't want to raise them), so it remains to be seen what will happen with the bill. In the mean time, here are a few things you can do to create jobs while Congress gets its deal on.

What are you thinking about this week? Please comment or drop me a line.

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