Improve Your Web Site

Now is a great time to take another look at your web site.

Why?

Old-school web site. Photo: Flickr user Cybershotking.

It's a smart idea to do a regular site audit. Sometimes when we upgrade our design and update our content, important things get lost. Take some time today to go through this checklist:

• Is it easy for users to find multiple ways to contact you (online form, phone, email, live chat)? Is your contact information on every page?
• Are your navigation bars intuitive, and complete on every page?
• Does your search function deliver results that make sense? 
• Do graphics download quickly?
• Does your site look good using different web browsers and screen resolution?
• Does the user's natural progression through your site end in the result you want - an inquiry, purchase, or other engagement?
• Are you promoting your other customer channels, like Facebook, Twitter, or LinkedIn so users can join you there?

Hopefully you can answer yes to all of these questions. If not, fix these now, before they cost you more sales. Need help? Let me know.

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