It's Monday morning.
You're tired. That second cup of coffee hasn't quite kicked in yet.
You're looking at last week's numbers, and they aren't good. You need to do something today to get those numbers up.
So now what?
photo © 2009 Cliff | more info (via: Wylio)
Should you put a guy on the street with one of those big arrow signs leading to your store? Hire an Elvis impersonator? Get some of those car show models?
All of those are creative ideas, but here are three ideas that will really get things going:
1. Identify a small group of loyal customers.
Create a sale just for them. Call or e-mail them and say thank you. Extend this offer to them. It doesn't have to be much. You can even use a discount you're already doing. What's important is 1) you're thanking them, and 2) you're asking for a sale.
2. Identify the product or service that's selling best right now.
Send our an e-blast promoting that product. If you've got brick-and-mortar locations, put it in the front window. If you're a service, rather than product, business, put that service front-and-center on your web page, your blog, your twitter feed, your LinkedIn page, and anyplace else you can think of.
3. If you have a Facebook page, do a Facebook-only sale.
This is another great way to thank your fans. It also provides value to people for being your Facebook fan. Third, it's a great way to get more fans on Facebook - be sure to put a note on your e-blast and your web site that says "Follow us on Facebook for Facebook only sales." If you don't have a Facebook page, and you're a business-to-consumer (B-to-C) operation, consider starting one today.
So, what are you waiting for?
Get started driving sales now and start your week off right. Need help? Let me know.