Marketing News Roundup - May 20, 2011

What's new in marketing this week?

Guess what New York Times? People aged 55 and up are not "old," which is why it makes sense for the TV industry to target them like never before. They also have more money, and optimism, than other generations. (NYT)

Where are you? One in five smartphone owners using check-in apps like FourSquare or Facebook Places. (Los Angeles Times)

I wear my newspaper hat photo © 2010 Kate Ter Haar | more info (via: Wylio)

Trendiest IPO of the week? LinkedIn. People already saying sky-high share prices will come right back down. How does LinkedIn make money, anyway? Marketing, mostly. (Business Insider)

Love numbers? The people at the Pew Internet and American Life Project have made much of their research available in Excel (thanks!).  Also super-useful is their frequently updated chart of who's online these days.

Have a great weekend, and thanks for reading.

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