|House with snow. Photo: L. Ibraheem|
Lost Weight? It's a great time to get rid of vendors you don't need, products you shouldn't offer, and relationships that aren't working.
Made the Most of What You Have? Your marketing channels should be synched up so that they work together and support one another. Invest in efficiency and you make the most of what you've already got.
Tried New Things? It's always a good exercise to explore a new marketing channel or enhance one where your presence is minimal. Does Twitter now make sense for you when it didn't before? Is it time to beef up your Facebook presence? Or are all your customers hanging out on LinkedIn?
One thing I've been working on this year is SEO marketing. I've been learning how to edit web copy and keywords to be more search engine friendly. It's tricky, but very interesting, to see how people actually use search engines to find the information they want. It's also helping to drive more traffic to the web sites I work on and informing how we write e-blast, web, blog, press release, and facebook copy.
How have you enhanced your operations this year? I'd love to hear from you. If you need help getting it all done, just let me know.