|Store with things you need today. |
Photo: L. Ibraheem
3. Make your content sharable. Can you customer send a link to a spouse or other person who might have input on the decision? Make this easy and fast.
4. Give the customer a compelling reason to act now - like a limited time special. Don't forget to ask them to opt in for an e-mail reminder so they are notified before the sale's over, and about future promotions. Also consider some kind of offer for people who don't complete their online purchases.
5. Retail store? Greet customers and ask them what they are looking for when they visit you. Then help them find it. Sometimes the customer only has a hazy idea of what they need (like an outfit for a job interview or something pretty for spring) and sometimes they know exactly what they need (a blue sweater, some black pants). Either way, find them what they need and you've got a loyal customer on your hands.
What are you doing to give your customers a kick in the pants? I'd love to hear it.