That's right - just ask them. Stop hiding behind generic e-mail addresses, automated receptionists, and your PO Box.
Get out there! Here's three easy ways to get customer feedback now.
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Put your face on Facebook. Facebook is one of the most efficient and cost-effective ways to connect with your customers, especially if you're a consumer brand. You can easily post surveys, questions, videos, links, and anything you want customers to see and comment on. If your customers are other businesses, you can do the same on LinkedIn.
Make your e-blasts interactive. Do you send a weekly or monthly email blast to your customer list? You probably tell them all about your new products and your latest sales. Here's another opportunity to ask them what they want - can they vote on what products you carry? Rate your newest items? Recommend something you should sell?
Who's doing this now?
If you want to see this in action, there are two brands who really excel in this space (not the only ones, just the first ones I thought of). The first is retro indie brand ModCloth, with their Be the Buyer program, and the other is green artisan brand Uncommon Goods, where you can simply vote on product to similar effect.
How do you get customer feedback and engagement? Share in the comments.
Need help? Let me know.