Things You Can Do Now to Drive Sales, Traffic

It's easy to slip into the summer doldrums. People are on vacation, sales slow down, donations dry up, traffic disappears, and it's way too hot to do anything. Your business can't really take an extended leave of absence, so here's a few things you can do to get things moving again.

Don't get lazy about your marketing just because it's summer
Lazy Summer: Flickr user Cali4Beach.
1) Borrow a move from Target's playbook, and have a summer sale. If you get their emails, you'll notice that they had a Cyber Monday sale earlier this week. What's cool about this is that no one else is having that kind of sale right now - Target's event really stands out. Check out this little website for a list of things you can celebrate with customers.

2) Have a secret sales event for your best customers. This doesn't necessarily mean you need to give them discounts, either. Do you have new products that you haven't put out to the larger market that you can promote just to them for a short time, or limited stock of certain items? This is a great way to say thank you.

3) For you nonprofits out there, what about a summer friend-get-a-friend campaign? All you need to do is ask your donors and members to recruit friends to your mailing list, or to your Facebook page (preferably both). Then, when it's time for you to do your next round of asks, you have plenty of new names with which to work.

What are you doing to beat the summer blahs? Please share!

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