|Photo: Flickr user GoodNCrazy.|
1) Identify what worked last week.
- What product generated the most net dollars?
- What product generated the most net profit by unit? - Which promotion generated the most traffic?
2) Identify what you need to sell this week.
- What inventory do you need to move the most? What products are sunsetting?
- What were the most profitable products you sold last week?
- What's new on the market that needs promotion?
3) Check your calendar and see what promotions you'll have in the marketplace right now.
- What are you advertising in the paper and local magazines?
- What are you advertising online?
- Did you have any emails or social media promotions planned for this week? For what?
4) This should provide you with a pretty comprehensive landscape of where you are - what's working, what you need to sell, and, based on your current marketing calendar, what you're pushing already.
5) Now, take a look at what you can adjust for the week based on what you need to sell. Adjustments you make now on email and social promotions can make a big difference this weekend. If you've ignored any of the things listed under item #2 above, then use today to adjust your email, Facebook, and Twitter posts accordingly.
Need help making sense of all of this? Let's connect and I'll provide you with a system for capturing the right data early in the week to understand your sales landscape and adjust to maximize your profitability each weekend.
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