There are many reasons to love Allstate’s hilarious mayhem campaign. Here's a few things that make this campaign especially memorable in a world where insurance companies dominate on-air advertising.
It’s funny – people remember things that make them laugh.
The pitch is simple – other insurance might not cover any accident you might have.
It’s consistent – in each spot, Allstate uses its Mayhem Guy character to demonstrate accidents that may not be covered by GEICO, (“that 15-minute insurance”), its primary competitor.
The call to action is clear – call or click Allstate today to make sure you’re covered, no matter what happens to your car, home, or motorcycle.
Watch below for a montage of Allstate’s Mayhem commercials.
PS – If the actor who plays the Mayhem Guy looks familiar, it’s because you’ve seen him before. Dean Winters has been on several episodes of 30 Rock, as well as CSI: Miami, Oz Rescue Me (where he played Tommy’s younger brother), and Law and Order.
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