News this week: Places Facebook isn't used, Online Shopping, Blackberry Outage

What should you be paying attention to this week?

Blackberry. Flickr user Arrayexception.
In more bad news for Blackberry maker Research In Motion, which is really taking a hit from the more popular iPhone and Droid devices, a huge Blackberry outage spread this week from Europe, the Middle East, Africa, and South America on to parts of the US and Canada - seems to be stemming from a switch problem. (Mashable)

Your takeaway: No matter what kind of device you use most, think about what you'll do if it's not working. I always stay a few tweets and Facebook posts ahead using tools like HootSuite, just in case. My email and contacts are backed up in a couple of different ways, and so are my other files.

Artist Ian Wotjowicz has used maps from NASA to generate a picture of where Facebook has the most users, and which places it hasn't penetrated. Still available for Faceover are places in Asia and North Africa. (Business Insider)

Your takeaway: You probably don't need to take over the world to grow your business, but it's a good idea to regularly investigate your geographic reach and see where it would be logical to grow next. It can be especially useful to map your customers by zip code to see if there are areas that could use a little advertising love.

In a startling statistic out of Britain, it turns out that 40% of UK online shoppers make more than one online purchase per week. (Retail Week)

Your takeaway: If you're only talking to your customers once a month, that's probably not enough to keep your brand top of mind. Think about increasing the frequency of your email marketing program, and adding channels like Facebook or Twitter to get the word out more often, especially to multi-buyers. Don't ignore traditional channels like print ads and direct mail, either. A well-rounded marketing plan works best.


Have a great weekend, and thanks for reading!


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