News This Week: Steve Jobs, Google+

What should you be paying attention to this week?

From Flickr user Monoko.
It turns out that Google's senior management isn't using Google+. (Mashable)

Your takeaway: Do you and your employees use your product? If not, why not? Even if you wouldn't naturally be the target audience for your offering, find a way to use it.

The major (and unfortunate) story this week is that Steve Jobs has died from pancreatic cancer. He's the reason we have icons on our desktops, we use a mouse to navigate, and that computer use is accessible to people who aren't engineers. You're reading this blog thanks to technology that Steve Jobs and his Apple colleagues pioneered. We're all forever in his debt for unleashing the power of the computer to the masses. The Internet is full of tributes to him, and questions about what Apple will do now. One of my favorite Steve Jobs quotes is:

"Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." 

Your takeaway:  Life is short. Now is a good time to re-evaluate what you're doing with your time, and with your business and your brand. Do you like what you do? Are you proud of it? Is it a good fit with your values? Are you making progress? If you're answering these questions with "no," think about other directions you might consider.

Have a rejuvenating weekend, and thank you for reading my blog. 

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