Creating Your Branding Statements

So, last week we talked about building your brand and what you need to do to create meaning and strength behind your brand.  I asked you three questions:

Boxer puppy. Flickr  user MythicSeabass.

1) What do you do?


2) How are you different than the competition?


3) What do you stand for?

Now let's go through a branding exercise - we'll answer these questions for a sample brand.

Imagine that you own a small, local pet-sitting service, called Pets n' Friends. So...

1) What do you do? 

Pets n' Friends offers dog walking and pet sitting services for local pet owners and their pets.

So far, so good...

2) How are you different than the competition?

We really care about your best animal friends. Our qualified pet sitters and dog walkers are not only specially trained, bonded, and insured, they are genuine animal lovers. Our pet people love spending time with your pets - interacting with them, snuggling them, walking them, and playing with them. We offer great value, with weekly, monthly, and annual packages tailored right to your pets' needs.

Great job! And finally...

3) What do you stand for?

At Pets n' Friends, we feel like your best animal friends deserve the best quality of care, even when you can't be there. We believe that pets that have lots of caring people around are the happiest and healthiest, so we've designed a full suite of programs for play, exercise, and companionship.

Well, there you go. How would you describe your brand?

Need help? Let me know.