|Teamwork. Photo: Flickr user Dawn (Willis) Manser.|
Data: If you don't understand your customer data, you're marketing in the dark. If you don't have any data expertise on your team, consider hiring a consultant to train you on how to read your data and segment your customers.
Project Management: You need a real stickler to make sure your campaigns go out on time to the right audience and that you have the inventory to support them. Marketing can go terribly wrong if no one's paying attention to logistical matters.
Strategic Planning: Successful marketing plans align with your overall business goals, available resources, long range plans, and the channels and tools you plan to use. Without strategic vision, you'll just be sending out emails and posting on Facebook with few results.
Need help getting your marketing team aligned around the expertise you need to drive your business? Let me know - I can help.