What Time Should You Tweet?

Recently, a colleague of mine asked me for my thoughts on the timing of social media posts. She has some clients that are just getting started on Facebook and Twitter, and they wanted advice on when to post.

The only rules about timing your social media posts are that there really aren't any rules. Every audience is different and each social network is different.

Use testing to figure out when to post to your social networks.
Photo: Flickr user Katerha.
I recommended she help her clients set up a tool like HootSuite so that they could schedule posts ahead of time, and then see engagement stats for posts sent at different times - morning, afternoon, evening, nights, and weekends.

One of her clients is a school, and they may find that many parents are checking for school news late in the evening - making sure they know the schedule for the next day before bed, or just taking advantage of the hours after their children are asleep. In the case of inclement weather, they'll be up early to find out if classes are cancelled.

I always recommend that organizations test posting on the weekend to see how it does. Lots of people do tend to spend time on social networks on Saturday mornings, while they are at the kids' soccer practice or just relaxing at home.

As a general rule, Twitter seems to be active later in the day, but what's really important is what the best time is for your audience - no one formula works for every organization.

Again, the best thing to do is test - try tweeting or posting on Facebook with similar content at different times of day and see what happens. The most important thing you can do is to keep testing - what times, and how often to post.

One of the best webinars I've seen on timing is from Hubspot, and it's called The Science of Timing. It's a couple of years old, but I find that it's still pretty relevant.

What time do you post and what times of day do you find work best for you? Please share.

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