So your holiday season is cooking along - you got through Black Friday, Cyber Monday, Green Monday, and hopefully you're all signed up for Free Shipping Friday, which is coming right up on December 16th.
|Martini. Flickr user Adrian Hoffmann.|
Take a little time out of the hustle and bustle to think about some key priorities for 2012. These may include:
Maximizing. Make a new years resolution to explore the potential on top of a new channel, like mobile or social. If you're already there, then maybe it's time to look at your PR or advertising in a new way.
Organizing. How do you organize your web content, photos, videos, enewsletters, and other assets? Are they managed in a way that makes them easy to find and allows for easy re-use? If not, it may be time to revisit your content management systems.
Motivating. Your salespeople (whether you have one or one thousand) need inspiration to keep on moving. Take another look at your incentive program. Are the incentives attainable? Are rewards frequent enough (monthly or quarterly) to keep people motivated? Is everyone participating? If the answer to these questions is "no" then revamp your program and see your sales rise as a result. People are not robots - they need to be incentivized, recognized, and rewarded to perform.
Networking. It's hard to get out there when we're so busy. If you're not a regular networker, challenge yourself to meet some new people this year. If you're not active on LinkedIn, set a goal of joining a group and participating regularly this year. If you're already there, challenge yourself to get to at least one live event in the first three months of 2012. If you're actively networked but your employees aren't, help them get started - new contacts benefit everyone in your organization.
What do you want to accomplish in 2012 and how will you get there? Please share.
Need help putting together your plan for success? Let me know.