Four Ways to Stay Relevant for the Holidays

You've had a successful Black Friday and Cyber Monday this year, and now you're cruising towards home - just another couple of weeks and then it's visions of sugarplums while you get a little rest.

But your numbers haven't stayed up, and you're finding that now your numbers are actually LOWER than last year. Your Thanksgiving sales strategy brought in plenty of customers in November, but now they've moved on to other deals.

Holiday cheer. Photo: Flickr user Glennharper.

How do you light a fire under your customers? Here are four ways to keep the traffic coming.

1) Give a special offer to people who bought right after Thanksgiving. They should have their orders by now and if they like what they bought, they may want to purchase again.

2) Do a winback campaign for past buyers who didn't buy this year. Give them a reason to buy from you again.

3) Keep your customers in the loop - about new specials, deadlines (like for free shipping or Christmas delivery).

4) Don't forget other holidays - depending on who is in your customer base, your buyers may be honoring the Winter Solstice, celebrating Hanukkah, Kwanzaa, or Boxing Day. Don't forget Saturnalia or Gluten Free Baking Week. Did you know that December is also National Tie Month? Most importantly, December 16 is National Chocolate Covered Anything Day. OK, so I'm getting carried away, but the bottom line is that Christmas is only one holiday - bring in more customers by including people celebrating all kinds of things this month.

Need help planning your observance of National Whiner's Day? Let me know - I can help. First step - no whining.