2013 Marketing Trends

What are your 2013 marketing resolutions?

There are a few things I'd recommend you do this year to make sure your marketing does what you need it to. Some ideas:

1) Make a plan. What are your business goals this year? Is there a level of growth you need to achieve? Are you opening new channels or locations? Are you launching new products? You should map your marketing plan to your overall business plan for 2013. Then, you'll be marketing intentionally and you'll see better results. This will also help you to discard tactics that don't support your business goals.

Plan. From Flickr user J'Roo.
2) Keep mobile in mind. Mobile marketing isn't going away - more of your customers will be looking at your web site or reading your emails from mobile devices than ever. In fact, more than 8 in 10 smartphone owners surveyed used their smartphones to research and browse for products for their recent holiday shopping.

Your takeaway? Remember, you may not need to spend lots of money developing your own mobile app, but you should make sure your web site and your emails are readable and clickable on a variety of devices. With so many people using touchscreens today, think about how you can make links more accessible. Also, can you make mobile buying easier with one-click buying?

3) Customize whenever you can. Are you still sending out identical non-personalized blast emails to your customers and prospects? How are they doing? There's a lot of good reasons to use dynamic content to personalize your messaging - customers want to know that you know who they are  and what they like. If you can help make their next purchase a little easier, everyone benefits. Also, by respecting prospects and meeting them where they are, you can get them ready for purchase in a way that feels more like a dialogue and less like a command to buy.

What are your 2013 marketing resolutions? Unsure how to get there? Let me know, I can help.

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