How to Connect Your Facebook and In-Store Marketing

European retailer C&A has introduced clothing hangers that display the number of Facebook "Likes" for each piece of clothing in their store in Brazil. This means that shoppers will already know what's trending when they walk into the store - a far more direct way of using Facebook data than we've seen so far.

Most of us don't have the money to invest in the technology to make this happen at our own retail locations, but we know that many shoppers use Facebook to check trends or share favorite looks with friends.

So what can we do to leverage Facebook activity in store without a major technology investment?

  • First, make sure that items from your retail store are indeed being promoted on your Facebook page. For example, you could ask your fans, "What do you think of this dress?" Let them know that it's all about orange this summer and provide sample looks, or tell them that sunglasses are 2-for-1 this weekend only and invite them to come on in.
  • Once you have that level of interactivity going, you'll then be able to use in-store signage to highlight items that are the most talked about on Facebook. It's lower-tech than what C&A is doing, but still an effective way to promote popular items for sale.
  • Make sure you're set up on check-in apps like FourSquare and Facebook Places, and that you promote their use on your Facebook page.
  • Also use in-store promotions to encourage people to join you on Facebook, and vice-versa.
Your customers are expecting a seamless experience these days. They want a consistent interaction whether it's on Facebook, their mobile, or in your store. You can help by integrating your message across channels and inviting your audience to join you, wherever they are.

Want to know more about what C&A is doing? Check out this video from Mashable:

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