What IS Marketing?

Some of my clients are small businesses - tiny businesses, in fact. My clients in these tiny businesses are experts at what they do - and they do amazing things all the time. They are some of the smartest, most innovative, most creative people I know. But marketing gives them the shakes. What is it about marketing that's so scary? Here are a few common misconceptions people have about marketing and a few hints about how to get started:


1) Marketing is NOT sales. Marketing is your sales strategy. Marketing is a disciplined plan as to how you will identify your audience, assess their unmet needs, and communicate to them how your service or product can meet those needs.


2) Marketing is NOT rocket science. See above. It's about planning, getting organized, and executing. You already know your customers and you already know your product. Now you just have to get the two together.


3) Marketing is NOT impossible! See 1 &2. Be organized, be disciplined, and be action-oriented. Each step you take gets your customers closer to your product.


4) You don't have to go it alone. You can begin with Ad Age's list of 150 best marketing blogs or work with a marketing consultant like me to make a plan and get it done.

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